3 thoughts on “How should credit personnel build their own customer acquisition system?”

  1. Recently, the "2017 China Consumer Credit Market Development Report" was released, which reported that China's consumer credit market has developed strongly. As of the end of 2017, the scale of my country's consumer credit market will reach 9.80 trillion yuan, accounting for 12.32%of GDP.
    has a large gap compared with developed countries, but the market potential is full. It is expected that China's consumer credit balance will reach 14.67 trillion yuan in 2019.
    1
    The figure above shows that the credit industry has shown explosive growth in recent years, while rapid development, while facing problems such as rising customer acquisition costs, high interest rates and higher bonds.
    Mu credit practitioners can quickly obtain customers and avoid risk customers, so as to share a share in the huge credit market?
    Inojun has compiled three modes for everyone:
    traditional mode:
    online communication, offline exhibition industry
    1. Generally, you first conduct strange telephone visits, business cards, publicity leaflets, corridor advertisements and water delivery manufacturers, and post small advertisements.
    This will produce a sense of futile. Only 100 advertisements may have seen 1,000 advertisements. 10 people have seen 10 people submit the application of 3 people to meet and the last one is passed, and the efficiency is low.
    2. Online credit QQ groups and WeChat groups can be established. Through the operation of Zhihu, Baidu Post Bar, Weibo and other media, we can establish their own network customer acquisition system to let customers know your existence and form an benefit chain over time.
    The advantage of network operations is that there is no time -free restrictions and has certain sustainability.
    Points: The offline exhibition industry should choose different demand areas according to the positioning of their own business. For personal consumer loans, they can be rolled out in residential areas and large flow of people. The farmer's market, wholesale market and other places. Online media communication knowledge must have a connotation and depth, and requires certain professionalism and skills to win the recognition of potential customers.
    Ino credit
    mid -range mode:
    The introduction of the number of customers in the number of customers
    With its own connection, at this time, you can push the friends in the same industry and introduce the old customers.
    Points: Maintain the harmoniousness of colleagues, clarify the rules of the industry, have the ability to output value, pay attention to customer life and operating conditions, so that customers feel that you are a trusted person.
    1
    higher levels look down
    Great god -level mode:
    industrial circle, supply chain
    1. Customers, generally participate in customers with loans in the same industry or region, have a high conversion rate.
    Thekin can also understand the operating conditions of each other's industry, reducing the risk of post loan.
    2. Find out the industrial supply chain of the industry where it is located, find core companies, and then expand upstream and downstream customers.
    For example, the 4S store borrowed by the small and medium -sized enterprises in the car supply chain session. Essence
    then reached a cooperation with 4S stores to push car consumer loan type products downstream individual customers. In the same way, you can also support the loan business of the vehicle logistics company upstream of the 4S store.
    Points: Deeply cultivate the skills in the field, learn to analyze the bad debt cases appearing in the company, form a set of own business styles, and learn more about some economics categories. If you talk about funds, the goal of obtaining customers in the highest level of the highest realm is not far away.
    Inuo credit
    above help credit practitioners establishes the main trunk of the basic customer acquisition system. Intersection
    Sometimes, in order to obtain more loans, customers often fake their own information. What they can understand is only news from a certain time. Once a bad debt is generated, the credit personnel need to take a lot of responsibilities.
    wants to be accurate, time -saving and labor -saving. Credit practitioners can download the "One Nuo Credit" APP on the mobile phone to help credit practitioners quickly complete the audit.
    In data verification, authorization to capture user data, financial risk control, constructing user portraits, etc., provide decision support for small and micro finance and credit personnel, objectively and comprehensively evaluate customer loan risks to avoid fraud.
    Inuo credit: a practical and professional lending management tool. Provide small micro -loan information inquiry, risk control, process and debt management products for small micro -loan loans.

  2. Credit members should maintain a good relationship with customers and always maintain customers. In this way, we can build their own Hawker system.

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