"Mobility" in the funeral industry: The average price of the company's tomb exceeding 100,000 gross profit margins has risen in three years.
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"Mobility" in the funeral industry: The average price of the company's tomb exceeding 100,000 gross profit margins has risen in three years.
I do n’t know, when I talk about it, the funeral industry is really a “huge profiteering” industry. What about cost? You and I know.
Speaking of the "huge profits" of this funeral industry, the analysis is roughly caused by the following reasons:
, the natural monopoly of the industry. Due to traditional habits, the funeral industry is an industry that is not very obvious, and there are not many people who are willing to engage in this industry. Therefore, the industry is small in competition and there is not much room for choice. This has caused the natural monopoly of this industry. When the price, knowing huge profits, you must also kill the neck.
, the burial psychology of Chinese people. When your loved ones go, most of the descendants are grateful to the sufferings that their loved ones have suffered before their lives. They all think that they can live better after their death. For those profiteering products in the funeral industry, they will be more generous and will not work. In other words, I bought it with money.
three, taboo psychology. There is a general psychology in the hearts of Chinese people, which is the psychology of "happy money" and "mourning money". Some scattered expenditures at the time of marriage are collectively referred to as "happy money". This kind of happy expenditure, the host is not accountable, it is joyful. The "lost money" during the funeral is even more accommodated. It is easy to touch the mildew, not paying attention to it, the money is not painful, and even the beams are unknown.
The reasons such as this, there are many other reasons, the profits come.
The first is that monopoly operations are the direct cause of funeral and huge profits.
It's monopoly formation mechanism, monopoly can be divided into three categories: market monopoly, natural monopoly and administrative monopoly. We believe that funeral monopoly is an administrative monopoly. Because administrative monopoly can also be called power monopoly, using legal administrative power to determine the entry of an industry or area, and determine the monopoly for the price of products or services and even output.
It is the subjective cause of profitable motives.
The existing funeral units are mostly self -collection and self -expenditure institutions. There are profitable motivations and pursue maximum profits. Three basic charging items (cremation, transportation, storage) serious losses must be made up by other service items. According to the statistics of the Ministry of Civil Affairs, since 2002, the average annual loss of the three basic services of all funeral venues across the country is about 640 million yuan. These losses government did not implement subsidies, and some funeral parlor had to raise prices of funeral supplies and funeral services to make up for the loss. In the final analysis, the motivation for profitable units in the funeral unit is also caused by the current system.
three is that the traditional funeral consumer psychology also provides a platform for funeral huge profits.
The traditional culture of our country has always attached importance to funeral. Essence Analyzing the traditional funeral consumption psychology mainly includes comfort, destination psychology, gratitude, and showing off psychology. In recent years, the government has actively advocated heavy burial, but due to the traditional funeral customs, the funeral atmosphere has not really emerged.
[Funeral corruption]
Since the period of a period of time, the corruption of individual party members and cadres has long extended. The death of loved ones cannot delay corruption, and even the name "soothing fee". At the same time, a small number of party members and cadres are keen on Feng Shui to build a luxury tomb of the tomb. The funeral corruption is the same as "corruption on the wheels" and "corruption on the tip of the tongue", which makes the masses hate it. Party members and cadres have not only harmed the image of the party and the government, but also defeated
It becomes more secretive because it occurs in funeral activities, and it often brings considerable difficulties to investigating and obtaining evidence for disciplinary inspection and supervision departments, and its harm cannot be underestimated.
The funeral corruption is incompetent, and ethical is also departing from human nature. It is the most basic requirement for the official Qingzheng and innocence. It is the most basic requirement for the death of loved ones.
I personally think that the root cause of this phenomenon is monopoly.
, on the one hand, because consumers' respect and traditional customs for their ancestors often accept unreasonable prices; on the other hand, the lack of market competition is also one of the reasons for huge profits. According to the National Bureau of Statistics, the number of deaths in my country is about 8.2 million each year. If the estimated low standard funeral costs per person per person is 2,000 yuan per person, it is a market of 16.4 billion yuan.
It briefly for example, ashes, the general entry price is up to 500 yuan, but some can even be sold to 5,000 yuan.
do you think it is expensive? Then you don't need it. Essence
In the approximate cost table, of course, each region is different
general links
The charge items
n
This funeral ritual cost
Tramid the amethyst foil
100 yuan/day
n
200 yuan
100 yuan
Corpse anti -corrosion
200 yuan
Makeup cosmetic surgery
500 yuan
Yuan
The coffin treatment fee
The paper coffin treatment fee of 80 yuan, foreign coffin treatment fee 460 yuan, tap coffin management fee of 500 yuan
mourning The ceremony (including rent)
100-500 yuan
1000 yuan
r
100 yuan
60 yuan
100 yuan
The ash fee
100 yuan
n
50 yuan to 200 yuan
5 yuan
n sleeves
10 yuan
100 yuan
n banners
n100 yuan
n Shouyi (including Shouyi (including life. Shoes, life hats, life pillows)
500 yuan to thousands of yuan
birthday quilt,
n150 yuan
several hundred to tens of thousands of no waiting
grave costs
3000 yuan to tens of tens Ten 10,000 yuan
engraved monuments
10 yuan/word (no)
1000 yuan r r r r r r r r
If management fee
. The hundreds to 2000 yuan
The burial ceremony (please etiquette)
500 yuan r r
The look at this price list. Essence Essence There may be 60%or even 70%of the possible gross profit of many projects. Now you know how profitable is there?
The funeral industry belongs to the civil affairs department. From the original intention of the system, it was originally a public welfare industry. It is precisely because of the institutional arrangement of the public welfare cause of the funeral industry that enjoys the industry position of "natural monopoly".
, the funeral industry, which was originally a public welfare industry, is desperately grabbing "monopoly huge profits" because of its "natural monopoly" position.
This on the price cemetery, everyone must have a deep impression. In the funeral costs in the funeral home, people must also pay for the "funeral monopoly".
In recent years, some places have launched a policy of benefiting the people. One of the contents is to avoid the basic funeral costs in funeral.
However, people find that after the basic funeral costs, the funeral costs are still rising all the way. The basic funeral costs are exempted without reducing the burden of funeral. One of the important reasons is the so -called basic funeral. In fact, only a small part of the entire funeral cost. When the overall funeral costs rose all the way, the exemption of basic funeral costs is not enough to dispel the rise in funeral costs.
The funeral costs are not fully attributed to people's burial psychology, but is closely related to funeral monopoly profits.

Nowadays, funeral home in most places monopolizes the sales right of funeral supplies. Although there are also funeral supplies such as ashes and wreaths in the market, many funeral homes stipulate that funeral supplies such as the ashes and wreaths bought outside cannot be brought into the funeral home. In some places, such extreme cases have appeared, the funeral home destroys the ashes that the citizens comes with, and tore the wreaths brought in from the outside. In some places, even forcibly stipulate that the flowers used at the funeral ceremony must also be purchased in a funeral home.
"I am the master of my site", the monopoly sales of funeral home are to obtain monopoly profits.
How is the monopoly profit of the funeral industry? Take a look at the sky -high cemetery, you may wish to see the sky -high ashes.

The huge profits in the funeral industry have long become an indisputable fact. Under the huge profits, I wonder what public welfare is the funeral industry? It is undoubtedly a big joke to qualify a funeral industry with a huge profit. And when the public welfare undertaking became the protective umbrella of the funeral industry, and then the shame of the huge huge of the funeral industry, it was even more black and humorous.
The local government may say that funeral huge profits have not entered the government's "money bag". On the contrary, because the funeral industry is defined as social public welfare, the government will also give a lot of subsidies to the funeral industry. However, after all, funeral huge profits are objective facts. If funeral huge profits did not enter the "money bag" of local government finances, it must have entered some people's pockets. The funeral huge profits flow into some people's pockets, which undoubtedly let us see a typical case of "parasitic class" dependent on the current system.
, although the local government is certainly unwilling to carry the "black pot" of the funeral huge profit, we should see it even more, because the funeral industry belongs to the civil affairs department, and the civil affairs department is responsible for the supervision of the funeral industry. The "black pot" of funeral huge profits will eventually be carried by the government, and it cannot be thrown away.
Among the leading companies in the funeral industry today, the average cemetery price in the first half of this year has been speculated to 100,000 yuan a square meter, even higher than the housing prices in super first -tier cities. After hearing this, many people lamented that even the cemetery could not afford to buy it. It is actually secretly operating in these industries. First of all, most of the cost of getting land for the tomb enterprise is very low. Many companies have obtained the land planned by the government before 2010. At that time, the highest cost was only 500 yuan per square meter. Now that it can be sold into a cemetery, it can sell for 200,000 yuan per square meter. It's right. In other words, the land used for tombs has a 100 or even two hundred times ultra -high premium, saying that it is no exaggeration for the huge profit industry.

In addition to selling cemetery, the profit and funeral industry itself is also very high. The annual report of a listed company shows that the gross profit margin of a company for funeral services is as high as 100 minutes. Eighty -six, then why does it have such a large income to do funeral services?

The reason is very simple. Because of the particularity of this industry, the death of relatives, relatives will naturally have too much opinion in terms of their mourning and miss, Moreover, in some regions, this industry is still monopoly, so it has caused this industry to make money particularly fast.

But behind the ultra -high profits, a series of problems are also annoyed by countless people, that is, chaos, high prices make many people unacceptable. Some time ago, the Ministry of Civil Affairs was also soliciting the opinions of the masses, saying that it was necessary to completely rectify the chaos in the funeral industry and strictly restrict the price of funeral services. The funeral industry who earns this money is a bit miserable. After all, the news fell by 20%as soon as the news was released, and I was afraid that it would fall again when it was really implemented.

So saying that businessmen make money or make conscience money more practical and peaceful, do you think right?