4 thoughts on “What are the factors that affect the intensity of an industry or market competition”
Cecilia
The fierceness of a market or industry competition depends on the growth stage of the industry. The development phase of an industry includes: growth, development, maturity, and recession. When the industry is in mature period, competition is the most intense. At this time, the influencing factors are: potential competitors, replacement product producers, peers competitors, internal production management of the enterprise. It, due to the relatively complete development of the industry, the market price is low in profits, and the products are easy to imitate. At this time, the survival of the enterprise is mainly based on the customer resources accumulated before. If the enterprise continues to develop, at this time, it is based on the maintenance of the original market, looking for other market gaps (such as product innovation, new areas to enter new areas, etc.).
The fierceness of a market or industry competition depends on the growth stage of the industry. The development phase of an industry includes: growth, development, maturity, and recession. When the industry is in mature period, competition is the most intense. At this time, the influencing factors are: potential competitors, replacement product producers, peers competitors, internal production management of the enterprise.
It, due to the relatively complete development of the industry, the market price is low in profits, and the products are easy to imitate. At this time, the survival of the enterprise is mainly based on the customer resources accumulated before. If the enterprise continues to develop, at this time, it is based on the maintenance of the original market, looking for other market gaps (such as product innovation, new areas to enter new areas, etc.).
Seller density
product differences
Market access
Propaganda product quality
Low industry threshold