3 thoughts on “How to sell CNC machine tools”

  1. 1. Industry market analysis:
    It as far as domestic advanced CNC machine tools are concerned, the main body of its profit is taken away by foreigners, and China just earns a hard work.

    Why don't the United States become a major country for CNC machine tools? This was related to the people who developed industrial policies at that time, coupled with the expensive labor force of the United States at that time, and buying more costly buying. Machine tools are industries with large investment, slow results, and rewarding, and need technological accumulation. Not very attached to the United States. However, the United States later discovered that machine tools are strategic supplies. Without it, there are problems with the manufacturing of aircraft, artillery, tanks, and warships. Therefore, they re -developed policies and supported some machine tool plants. You have to buy it, which retains some CNC machine tools for the United States. American machine tools have no competitiveness in the world.

    The European machine tools, in addition to Germany, Switzerland is also very good. To say that ultra -high precision machine tools are very good in Switzerland, but the price is also sky -high. General users can't afford it. Italy, the United Kingdom, and France belong to the second run, and China rarely buy their machine tools. In order to allow China to import their machine tools, Spain is lending to China, but there are very few people who buy them -borrowing money always pays back.

    The CNC machine tool manufacturing capabilities in South Korea and Taiwan are slightly stronger than that of the mainland, but the level is almost the same. They also introduced ** technology development in the 1990s. South Korea should be better. It has its own and commercialized CNC systems, but the machine tool imported to China should also be replaced by our request. We can't believe their system. There are two main major in Korean CNC machines: Daewoo and Hyundai. Daewoo currently has a joint venture in my country. Taiwan's machine tools are generally the same as us. They are made of machinery and system procurement. However, their machine tools have poor quality and short life. At present, the impact on the mainland is very bad. In fact, they are better than our domestically produced. But our own difference, we can tolerate it. Taiwan's machine tools are bought in US dollars. If it is not used well, the fire is big. Several of the most important machine tools in Taiwan have intended to move the factory to the mainland, most of them in Shanghai. These factories are currently under the banner of "domestic" in their domestic competition.

    . With China's economic development recently, it has also attracted the attention of some major machine tool manufacturers in the world. In 2000, the largest machine tool manufacturer "Mazak" has set up a CNC machine tool in Yinchuan, China The joint venture factory is said to have a high level of manufacturing. It is known as the "intelligent, networked" factory, and synchronizes the world. This year, another large machine tool factory Dashu company set up a holding company that can produce 1,000 CNC machine tools in Beijing. A well -known company in Germany also set up factories in Shanghai.

    At present, the state has formulated some policies to encourage nationals to use domestic CNC machine tools, and various manufacturers are also trying to catch up. The most domestic machine tools are military enterprises. In a purchase plan, 80 % are imported, and domestic machine tools cannot meet the need. In the next five years, this trend will not change. However, in terms of domestic needs, my country's CNC machine tools can currently meet the order of low -end products.

    . Summary of sales methods:
    (1) Online sales:
    1. Register on well -known websites: It is some well -known websites such as Sohu, Sina, Searchists and YAHOOOOO ! Wait for the website to register the enterprise website and product keywords or play the banner advertisement of the enterprise.

    2. Registration of the number and ranking of search engines: Although the role of search engine on website traffic is increasingly decreased, it still cannot deny the importance of the registration of search engines. It still has an irreplaceable effect. Generally speaking, the more registered search engines, the more effective it is. In addition, the ranking of search engines is also very important. Although the search engine is registered, it is also laid out after the third screen or after hundreds of places.

    3. Number of links on other websites: The more the number of links on other websites, the more beneficial to the search results ranking, and the visitors can also enter your website directly from the link of the link. Practice has proved that linking on other websites plays an important role in promoting website promotion.

    4. Online advertising: A more active method is to put advertisements on a well -known website. However, put advertisements on a densely "flow of people". In addition to this charging online advertising, you can also participate in some free advertising exchange plans. Simply put, the advertising exchange plan company will allow your advertisement to display on its membership webpage, and you also need to let the advertisement of advertising companies display it as compensation on your webpage. Due to the low cost of advertising exchanges (nearly zero), it is quite popular on the Internet.

    5. Entering forums related to the company's business or website theme from time to time, using your professional knowledge to provide netizens with opinions, share experience, and solve problems, all will make your company's name leave a good impression among netizens. When speaking in the forum, leave the company's name and website in the signature file. Over time, the number of access to the website will follow. Of course, the discussion of participating in the forum is a long and arduous task that needs to be persistent.

    (2). Traditional advertising: It is a corporate website and electronic mailbox on the office supplies that may be used for communication on traditional media advertisements, product packaging, business cards and everything that may be used for communication.

    (3). Public relations sales: The salesperson personally visited customers to communicate with customers.

    (4). Telephone sales: professional personnel contact customers to introduce products to introduce products

  2. 1 I am about to get involved in the CNC machine tool industry for sales. Please put forward some valuable opinions.
    1. Industry market analysis.
    2. Summary of sales methods.
    3. Case.

    . Our company is a state -owned enterprise. I need to buy several CNC machine tools every year. I am an electrical engineer of the equipment department. I often receive some CNC machine tool sales staff and often communicate with them. As follows of my experience, some of the views on the sales of CNC machine tools are as follows:

    1. Industry market analysis: State -owned enterprises and large foreign -funded enterprises generally buy imported machine tools or large machine tools, small private enterprises, small private enterprises Will buy some fast -moving products. Our company is a state -owned enterprise, and most of them are buying imported machine tools.
    2. Sales method: Either find the equipment department directly. Generally, it has a very hard cooperative buyer in the local enterprise. It works well to find them. For example, our company's procurement machine tools have gone through local agents.
    3, Case: Find a subject, first of all, you have to give the client's equipment department related technical personnel a reliable feeling of a city. Let them know that you are a technique and reliable person. I have been in contact with a salesperson before, and I do n’t understand the technology. You ask him a question. He will say, wait, I will call and ask the company and give people too layman. As a result, I didn't buy his product.

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