5 thoughts on “How is the prospect of sex e -commerce? Is it great now?”
Rosemarie
In the Internet era, which advertised "excavating user needs" as the first productive forces, the sexual needs restricted by traditional moral concepts will be gradually released. Stranging dating software, live broadcast platforms, and communities, more or less have a "ambiguous" relationship with the sexes. Compared with these Internet products, adult sex products can directly meet the consumer needs and privacy protection of users. In the past ten years, it coincides with the explosive growth of the e -commerce industry. The birth of sex e -commerce can be regarded as "the time and place of the time". The current development space for the e -commerce market is still huge. 1. The market space of Chinese adult products is huge.
In increasing statistics, from the perspective of the consumption level of per capita sexual supplies, the consumption of China's adult industry (including adult products) in recent years has reached approximately US $ 27.4 billion, and RMB exceeds 100 billion yuan. The highest per capita consumption is South Korea with a consumption quota of 526.86 US dollars. Japan's per capita expenditure is $ 157, ranking second, while China's per capita expenditure is only $ 27.41. Compared with open developed countries, there is still much room for improvement in my country. 2. The market for adult products is developing rapidly. The consumer is mainly through online shopping, of which the B2C market size has grown rapidly in recent years. According to the survey, in 2014, the scale of domestic adult products B2C market transactions exceeded 3 billion to 3.38 billion for the first time, an increase of 73.6%year -on -year. In addition, the sales ratio of offline stores and online e -commerce platforms (including C2C, B2C, B2B) is about 6: 4, which means that the overall market (only the domestic market) capacity has exceeded 8 billion in 2014. 3. Emerging user bases have grown rapidly. It's perspective of the consumer group, the main force of the adult supplies today is no longer limited to middle -aged and high -assets, and tend to be younger and popular. The quality of adult life. Taking a certain treasure network as an example, the main consumer of the entire network platform for the entire network platform is young people, especially men accounted for more than 70 %. Among them, buyers aged 20 to 29 account for 33%; 45%of the ages of 30 to 39. 4. The industry barrier is being broken. Only in the society, the young groups of the 80s and 90s entered the society and became the main force of consumption. They generally received modern education and paid attention to personal happiness. Adults have more than 93%of the acceptance of sex products. The rapidly elimination of the industry's "social concept" will gradually bring the market to the track of benign development and begin to enter the period of high -speed growth. With the continuous development of the national economy, the continuous improvement of per capita income and living standards, the rapid development of social material civilization and spiritual civilization has also prompted people to start to pay more attention to the improvement of life quality. The neglect of life has made the industry's demand in the deformed situation that has been severely "suppressed". 5. Overall, because of the progress of concepts, the consumer group has grown rapidly, releasing the consumer demand of "suppressing", innovation drivers for product design and functions, and driven by institutional capital. In the supplies industry, a variety of flagship products such as Amanda, God Rabbit, Alav, etc. are deeply liked by consumers. The market demand is very large. The best.
The market size has continuously expanded the influence of brand word of mouth and continuously enhanced The development of the e -commerce industry, the youth of the consumer group, the increase in income level, the liberation of sexual concepts, and the rhythm of high -pressure work are constantly expanding the sex e -commerce market. scale. With the continuous development of the sexual product market, the variety of products is continuously enriched, various brands have emerged, and products with uneven quality have always limited the development of the industry. In the future, brand word -of -mouth will become its core competitiveness in the industry.
The product characteristic operation strategy differentiation Enterprises can provide channels for specialized products according to user needs. Secondly, enterprises are not simply selling goods, but spreading brand culture. In the process of purchasing and using products, users can experience the soft cultural connotation contained in the product, which is actually more similar to the cultural and creative industry. Users will also pay more and more attention to the quality and experience of sex products, driving enterprises to operate in the direction of quality and differentiated to obtain the target user market.
The business model for cross -border pan -entertainment will be diversified . Internet companies have no boundaries. Enterprises can try to break the company's development boundary and implement brand transformation, and from simple sex e -commerce to the pan -entertainment platform. Ai Media Consulting Analysts believe that the business model of the fun e -commerce industry in the future will become more diversified, such as providing users with some interactive functions and improving brand positioning. Great brand extension.
But for the Chinese people, "interest" still does not seem to be a word that can talk about in the big court. Even for many people, "interest" is a derogatory term that is linked to degenerate and sloppy. But in fact, Chinese sex supplies companies have been in the trend of high songs. Especially since April of this year, three sexual supplies companies have been listed on the New Third Board
It's not easy to do, no traffic and policy support don't say, review it called "salt" To shops _ spring tide night care, increase the golden cream, the total sales of the American technology domestic pharmaceutical company, Shenyou, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, Incorporate toy ...
But for the Chinese people, "interest" still does not seem to be a word that can talk about in the big court. Even for many people, "interest" is a derogatory term that is linked to degenerate and sloppy. But in fact, Chinese sex supplies companies have been in the trend of high songs. Especially since April of this year, three sexual supplies companies have been listed on the New Third Board.
In general, these sexual supplies companies have the light of the Internet . However, although standing on the wind, it does not mean that they can be at ease. Compared with the gross profit margin of high to explosive tables, the net profit of these companies is continuously losing money. Is there a "greasy" in the sexual supplies company itself, or the "tuition" that has to be paid for future development?
In the Internet era, which advertised "excavating user needs" as the first productive forces, the sexual needs restricted by traditional moral concepts will be gradually released. Stranging dating software, live broadcast platforms, and communities, more or less have a "ambiguous" relationship with the sexes. Compared with these Internet products, adult sex products can directly meet the consumer needs and privacy protection of users. In the past ten years, it coincides with the explosive growth of the e -commerce industry. The birth of sex e -commerce can be regarded as "the time and place of the time". The current development space for the e -commerce market is still huge.
1. The market space of Chinese adult products is huge.
In increasing statistics, from the perspective of the consumption level of per capita sexual supplies, the consumption of China's adult industry (including adult products) in recent years has reached approximately US $ 27.4 billion, and RMB exceeds 100 billion yuan. The highest per capita consumption is South Korea with a consumption quota of 526.86 US dollars. Japan's per capita expenditure is $ 157, ranking second, while China's per capita expenditure is only $ 27.41. Compared with open developed countries, there is still much room for improvement in my country.
2. The market for adult products is developing rapidly.
The consumer is mainly through online shopping, of which the B2C market size has grown rapidly in recent years. According to the survey, in 2014, the scale of domestic adult products B2C market transactions exceeded 3 billion to 3.38 billion for the first time, an increase of 73.6%year -on -year. In addition, the sales ratio of offline stores and online e -commerce platforms (including C2C, B2C, B2B) is about 6: 4, which means that the overall market (only the domestic market) capacity has exceeded 8 billion in 2014.
3. Emerging user bases have grown rapidly.
It's perspective of the consumer group, the main force of the adult supplies today is no longer limited to middle -aged and high -assets, and tend to be younger and popular. The quality of adult life. Taking a certain treasure network as an example, the main consumer of the entire network platform for the entire network platform is young people, especially men accounted for more than 70 %. Among them, buyers aged 20 to 29 account for 33%; 45%of the ages of 30 to 39.
4. The industry barrier is being broken.
Only in the society, the young groups of the 80s and 90s entered the society and became the main force of consumption. They generally received modern education and paid attention to personal happiness. Adults have more than 93%of the acceptance of sex products. The rapidly elimination of the industry's "social concept" will gradually bring the market to the track of benign development and begin to enter the period of high -speed growth.
With the continuous development of the national economy, the continuous improvement of per capita income and living standards, the rapid development of social material civilization and spiritual civilization has also prompted people to start to pay more attention to the improvement of life quality. The neglect of life has made the industry's demand in the deformed situation that has been severely "suppressed".
5. Overall, because of the progress of concepts, the consumer group has grown rapidly, releasing the consumer demand of "suppressing", innovation drivers for product design and functions, and driven by institutional capital. In the supplies industry, a variety of flagship products such as Amanda, God Rabbit, Alav, etc. are deeply liked by consumers. The market demand is very large. The best.
The market size has continuously expanded the influence of brand word of mouth and continuously enhanced
The development of the e -commerce industry, the youth of the consumer group, the increase in income level, the liberation of sexual concepts, and the rhythm of high -pressure work are constantly expanding the sex e -commerce market. scale. With the continuous development of the sexual product market, the variety of products is continuously enriched, various brands have emerged, and products with uneven quality have always limited the development of the industry. In the future, brand word -of -mouth will become its core competitiveness in the industry.
The product characteristic operation strategy differentiation
Enterprises can provide channels for specialized products according to user needs. Secondly, enterprises are not simply selling goods, but spreading brand culture. In the process of purchasing and using products, users can experience the soft cultural connotation contained in the product, which is actually more similar to the cultural and creative industry. Users will also pay more and more attention to the quality and experience of sex products, driving enterprises to operate in the direction of quality and differentiated to obtain the target user market.
The business model for cross -border pan -entertainment will be diversified
. Internet companies have no boundaries. Enterprises can try to break the company's development boundary and implement brand transformation, and from simple sex e -commerce to the pan -entertainment platform. Ai Media Consulting Analysts believe that the business model of the fun e -commerce industry in the future will become more diversified, such as providing users with some interactive functions and improving brand positioning. Great brand extension.
But for the Chinese people, "interest" still does not seem to be a word that can talk about in the big court. Even for many people, "interest" is a derogatory term that is linked to degenerate and sloppy. But in fact, Chinese sex supplies companies have been in the trend of high songs. Especially since April of this year, three sexual supplies companies have been listed on the New Third Board
It's not easy to do, no traffic and policy support don't say, review it called "salt"
To shops _ spring tide night care, increase the golden cream, the total sales of the American technology domestic pharmaceutical company, Shenyou, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, the oil, Incorporate toy ...
But for the Chinese people, "interest" still does not seem to be a word that can talk about in the big court. Even for many people, "interest" is a derogatory term that is linked to degenerate and sloppy. But in fact, Chinese sex supplies companies have been in the trend of high songs. Especially since April of this year, three sexual supplies companies have been listed on the New Third Board.
In general, these sexual supplies companies have the light of the Internet . However, although standing on the wind, it does not mean that they can be at ease. Compared with the gross profit margin of high to explosive tables, the net profit of these companies is continuously losing money. Is there a "greasy" in the sexual supplies company itself, or the "tuition" that has to be paid for future development?