How to plan activities for furniture malls

Orlando

January 2, 2023 at 3:59 pm

How to do a good job in the furniture mall to plan advertisements more
"The wine is also afraid of the alley", a successful promotional activity, whether the content of the event is attractive, but also requires a comprehensive advertising cooperation. In terms of extent, the form is greater than the content. Under normal circumstances, 10--15 days before large-scale activities, advertisements will be put on, and the market will be fully heated. What form of advertising depends on the specific situation, newspaper advertisements, TV advertisements, street banners, clip advertising, big -name advertisements, etc. I will talk about some of the advertisements I have often used before:
1. Bicycle bicycles Team: The store purchase 10 26 -lap standard bicycles. Put vertical rows on the back seat of the car. Both sides can be pasted with advertising screens. In addition, 10 temporary workers are recruited, and each person rides a car and cruises the city according to the plan.
2. Tobular cars: You can use the car of relatives and friends, or you can find a professional promotional car rental company. After confirming the route, the driving speed will not exceed 25 The code/hour, the special person followed the car, mainly 7: 30-9: 30 in the morning, and the peak period of the flow of 4: 30-5: 30 in the afternoon.
3. Lift cards: hire 15-30 people to line up in a team according to height. , Reserve for passers -by for a long time, easy to remember.
4. SMS group: Through the SMS platform, the information group of the event content is sent to the intentional customers 1-3 days before the start of the event. The number of words should not be too much. The biggest feature of this method is the low cost and wide coverage. The SMS sent through the SMS platform can be as low as 6 cents/bar. With the increasingly fierce competition in the industry, the promotion of the furniture industry is gradually normalized. For furniture stores, SMS platforms will be used frequently. The above -mentioned advertisements are widely spread, targeted, and accurate, and the following advertisements are well overcome.
5. Community advertisements: In the community, especially the newly delivered real estate, such as big names, light boxes, banners, solar umbrellas, etc., most of these customers must be decorated and checked. Time has realized the on -site interception and information output of the owner, and the first to occupy the consumer's mind, and the key to marketing is to seize the consumer's mind;
usually when the promotion activities are carried out, the store should come up with expectations. 10-20%of sales are invested in advertising. Through these full-scale advertisements, the market has been achieved, and the market is hot.
The employees should be excited
"three -point planning, seven -point execution". Without good execution, no matter how good the solution is, it is just a piece of white paper, so how to make your employees' execution is a headache for the owner of many furniture stores. The author believes that the employees must be excited. Only when they are excited, the essence of qi comes up, can work be motivated.
1. Persist in the morning meeting system
The large -piece products such as furniture are durable products. Many people buy it once a lifetime, and they rarely pay attention to it. The shopping guides of furniture are usually relatively idle, and they are leisurely, and their enthusiasm and working state are easy to decline. One of the important principles of team management is the principle of emotion, adhere to the morning meeting system, and spend 10-20 minutes every morning to organize employees to dance, share cases, shouting goals, etc., guide employees' emotions, and enhance the morale of employees. I have motivation.
2. Shopping guide incentive plan
everyone has their own strengths. To do large -scale promotional activities, they must set up many awards for shopping guides, so that most people may get honor through hard work, which is conducive to improving the team's team’s Cohesion. Below is a fierce plan for the 3000 -square -meter furniture store opening activities in a county in central Fujian:
The maximum bonus 500 yuan during the largest single prize opening period;
The number of prizes during the number of individual single prizes. 500 yuan;
The top three championships during the sales period of sales of the three prizes: 1,000 yuan; runner -up: 800 yuan; third place: 600 yuan
The first single -opening bonus 500 yuan during the earliest single prize opening period
The personal sofa award during the opening of the official price sofa, a set of 5,000 yuan, 10,000 yuan, 100,000 yuan, 20,000 prizes 200 yuan, an increase of 100,000 prizes increased by 100 yuan; During the period, a mattress of a regular -value mattress is sold, excluding 20 yuan/piece of ordinary mattress of gift mattresses, 50 yuan/back of high -end mattress
The overall target during the opening of the team sales award, an additional reward of 200 yuan per person, an additional reward of 200 yuan
has 7 awards in this plan, which inspires all shopping guides to double efforts. In the end, only 3 days of opening activity sales reached 3.16 million yuan, the deposit received 1.68 million yuan, and the average sales per person reached reached the average person's sales reached reaching reaching the sales of each person. 200,000, this is a miracle in a small county.
3. Promotional mobilization meeting
The promotion mobilization will be placed on the day before the event. It is best to be at night. The meeting must be grand. Each person is encouraged. Usually, the promotional mobilization will highlight these contents:
1) The work photos and videos of team personnel during the preparation of the event. Shopping guide incentive plan, the previous article has been detailed;
) The sales target of the event, that is, how much sales of the sprint, the goal must be formulated based on the number of quasi -customers who master, which is scientific and realistic. Actual significance;
4) Sales rules, including temporary precautions such as delivery time, product discounts.
This to catch big fish
The purchase decision -making process of furniture is complex, long -term, and diverse. Consumers have a large degree of intervention and consider more cautiously, so it is necessary to carry out community promotion before the event. Sprinkle the net, dig deeper to the customers, and provide one -to -one communication services with them to make it a prospective customer, so as to catch the big fish.
This before launching the event, we must conduct carefully and carefully investigations and bottomings of local communities, especially the real estate that is about to deliver and just delivered. Through investment units, decoration teams, sales departments, property and industry insiders detailed the investigation objects, including the type of community, potential dosage, decoration time, check -in, market conditions, etc., record this information in detail;
In the first -hand information of the community, choose the best way to enter;
A sweep the building. Resertoral visits to the community promoters;
B set up some publicity. Set point in the community, placing solar umbrellas, pull width, cloth amplitude, X -boom rack, etc. It is easy to gather popularity materials;
C is issued by the Property Management Office or the sales office. This is also common. Methods are easy to operate;
D jointly settled with other industry brands;
E -sponsoring activities organized by community, such as the closing party organized by the community developers, and the owner's party.
If the next step, prepare materials, tents, solar umbrellas, tables and chairs, propaganda materials, small gifts, DM single pages, etc.
The staff must take the company's unified clothing to enter the community, take the initiative to send a single page and small gift to the owner, and guide them to visit the display location, introduce the content and plan of this event, and register the customer's information in detail.
This cleaner is a very critical step in the promotion of the community. It needs to be visited by the house to the house, instead of simply stuffing the product information into the door gap.
A pay attention to the instrument and appearance before entering the room, and polite;
b is best to bring tape measures, calculators, small gifts, etc.;
c "Hello, I am ×× furniture. I want to show you some activities."
D must ask the owner to call the phone. R n E can generally be 2-3 people. Men and women cooperate, women go to household propaganda, and men are responsible for records; after collecting customer information, it is necessary to screen, track and digest them. To visit the mall, you can give him an invitation letter. Customers can receive small gifts or more preferential prices during the event, and enjoy VIP treatment. Carnegie said that the essence of human nature is to desire the respect and attention of others. Although a invitation letter does not have high production costs, it can reflect the sincerity of others. One day before the event, the staff phone to confirm whether the owner passed, and emphasized that the owner must bring an invitation letter to the scene. Remember, the invitation letter must be arranged at the event site.
Special offer
The various promotional activities are all overwhelming. Consumers have a certain aesthetic fatigue, which greatly reduces the interest in the activity than before. An important problem faced by the store. In this case, I think that the promotional activities cannot be engaged in gimmicks. The real discount allows customers to discover that our activities are indeed profitable. It is cost -effective than usual purchase, so that they will be tempted. Usually furniture stores can adopt two preferential methods of products:
1. Special offer promotion; most furniture brands usually sell discounts. During the promotion activities, the discount strength must be larger than usual, and after the event is over, the discount is returned to normal level Essence Words must be done, and it must be fruitful. Since promotions are engaged in promotional activities, there must be more discounts than usual, so that people will believe you, and people will not doubt you next time.
The owner of a furniture shop complained to me. Now, if you engage in group purchase activities, the discount is getting bigger and bigger. You can put it at 5.3 %, but the customer is less than one at a time, and the effect is getting worse and worse. Its solution. Later, I went to his store to visit and read their sales list. It turned out that in order to grab business in this store, the sales were actually discounted to 50 % off, which was lower than the discount of group purchase. It was no wonder that customers did not catch a cold for group purchase.
2. See the victim; indicate that the victim is the application of the pricing of the victim. The specialty store takes out one or two victims with a very low price as a call to attract consumers to buy it. Instead, buying higher prices than victims enables specialty stores to profit from it. The purpose of its strategy is to sniper or suppress opponents to attract consumers' attention to the brand. Implementation points:
A. The pricing of special products should be very low, and the difference between the price difference with the authentic product must be a strong impact.
B. The selection of special products should follow the following principles: products that are slow to sell for more than 6 months and are about to offline from the store; The products that have been sold normally in the store are used as special products.
C. After the event, the special products will not be displayed in the store, so the content of the "quantity is limited, until it is sold" in the event propaganda. A 7th anniversary of the brand furniture store in Haining, Zhejiang Province, applied for a batch of special beds from the head company, and also took out a group of slow -selling funds. A total of 20 large beds were marked with victims. The retail price only cost 8 yuan. The advertisement "XX Boutique 1.8 meters big bed 8 yuan" is very shocking. Many customers come to see the real thing, bringing great popularity to the scene.
The atmosphere of the store
1. Use promotional materials to create an atmosphere
) Promotional propaganda materials ----- Materials with strong time limit, mainly promoting information promotion: single page , Hanging flag, promotional inkjet, photo, KT board, banner, vertical, water sign, poster, land stickers, product promotion Yila, X display racks, lottery boxes, etc.;
) Image display materials --- -The promotional information is not strong, focusing on the materials created by the atmosphere: tents, arches, solar umbrellas, carpets, balloons, piles, promotions, ribbons, colorful flags, drums, gas molds, etc.; r, etc.; r, etc. n "It is not as promoted as promotions." The content of the activity itself can be simple or usual, but it must not be sloppy in terms of layout. The store must have a strong visual impact and attractiveness through the layout of the material.
2. The display of goods and gifts
The promotional atmosphere of the product through explosive flowers, promotions, triangular brands, etc. to convey promotional information;
There is a powerful visual impact;
The picture below is the gift of gifts for a double furniture in Jiaxing Furniture Store in Jiaxing, Zhejiang.
3. Promotion sound dissemination
Promotional activities, staff need to check whether the audio of the store is normal, debug the volume, sound, coverage, etc. broadcast.
During the activity period, special personnel are arranged for broadcasting, requiring Mandarin standards, clear words, and loud sounds. There are two main types of broadcasting: one is the publicity of furniture brands and enterprises; the other is sales tips, including the introduction of this promotional activity, store introduction, product introduction, etc., as well as "temptation" commentary. The content of the "temptation" commentary is:
"Good news: Congratulations to ××× customers who have just successfully purchased furniture in our store"
" Time, please the store staff to speed up the progress and accompany customers to buy good -looking products. "
" There is not much activity time, please buy the product quickly, the machine must not be lost, no longer come! "
This customers have the psychology of the flock. Seeing the people around them, especially the opinion leaders, they bought furniture, so they did not show weakness and also bought products. Through the "temptation" commentary, customers have a certain sense of urgency and prompt them to transaction as soon as possible. It is worth noting that the time of each broadcast is controlled within 3 minutes, and the two broadcast interval can remain between 10--20 minutes, otherwise it will affect the customer's shopping mood. During this period, festive music is played, and the atmosphere of festiveness is settled.
4. Personal image shaping
The image of promotional site staff is also an important aspect of affecting the promotion atmosphere. During the event, all staff must wear work clothes. The shopping guide staff must also be equipped with a unified ribbon, black cloth shoes or flat shoes, and do not wear high heels. Women's staff must have long hair, keep it refreshing and tidy, and do not reduce heavy makeup; male staff should not leave long hair, do not exceed the forehead in front, do not exceed the neckline, and should not be perm.
At the same time, every staff present must fully understand the content of the activity. When introducing the goods to customers, pay attention to their words and deeds, so as to truly make the role of consultant for customers. Rotate at the midfield or meals to ensure that someone greets at any time before the counter.
5. On -site interactive activities
If you can gather popularity, such as on -site lottery, gifts in the store, and roadshow, you can gather popularity. Time should not be too short, generally not less than one hour. If there is a lottery, the winning list must be publicized on the spot, and at the same time, the winner and the person in charge of the store must be taken to make them proud.
Sales are a recovery job, starting and ending. After the event, the staff will return to visit. According to the list of product reservations and transactions, visit each customer one by one to understand their satisfaction with product quality, delivery services, and staff. For customers who did not come to the event for some reason, the introduction of the event, the focus should be explained that how many customers have achieved transactions, expressing the idea of hoping to participate in the next promotional activity, and strive to sell successfully.
The world catering giant McDonald's has increased by 100 million times in the past 30 years. Currently, it has 33,000 stores in more than 120 countries. And specification.
The success can be copied. If you can systematically manage the promotional activities, you can do every simple thing. What are the reasons for our activities?

1 thought on “How to plan activities for furniture malls”

Orlando
January 2, 2023 at 3:59 pm

How to do a good job in the furniture mall to plan advertisements more
"The wine is also afraid of the alley", a successful promotional activity, whether the content of the event is attractive, but also requires a comprehensive advertising cooperation. In terms of extent, the form is greater than the content. Under normal circumstances, 10--15 days before large-scale activities, advertisements will be put on, and the market will be fully heated. What form of advertising depends on the specific situation, newspaper advertisements, TV advertisements, street banners, clip advertising, big -name advertisements, etc. I will talk about some of the advertisements I have often used before:
1. Bicycle bicycles Team: The store purchase 10 26 -lap standard bicycles. Put vertical rows on the back seat of the car. Both sides can be pasted with advertising screens. In addition, 10 temporary workers are recruited, and each person rides a car and cruises the city according to the plan.
2. Tobular cars: You can use the car of relatives and friends, or you can find a professional promotional car rental company. After confirming the route, the driving speed will not exceed 25 The code/hour, the special person followed the car, mainly 7: 30-9: 30 in the morning, and the peak period of the flow of 4: 30-5: 30 in the afternoon.
3. Lift cards: hire 15-30 people to line up in a team according to height. , Reserve for passers -by for a long time, easy to remember.
4. SMS group: Through the SMS platform, the information group of the event content is sent to the intentional customers 1-3 days before the start of the event. The number of words should not be too much. The biggest feature of this method is the low cost and wide coverage. The SMS sent through the SMS platform can be as low as 6 cents/bar. With the increasingly fierce competition in the industry, the promotion of the furniture industry is gradually normalized. For furniture stores, SMS platforms will be used frequently. The above -mentioned advertisements are widely spread, targeted, and accurate, and the following advertisements are well overcome.
5. Community advertisements: In the community, especially the newly delivered real estate, such as big names, light boxes, banners, solar umbrellas, etc., most of these customers must be decorated and checked. Time has realized the on -site interception and information output of the owner, and the first to occupy the consumer's mind, and the key to marketing is to seize the consumer's mind;
usually when the promotion activities are carried out, the store should come up with expectations. 10-20%of sales are invested in advertising. Through these full-scale advertisements, the market has been achieved, and the market is hot.
The employees should be excited
"three -point planning, seven -point execution". Without good execution, no matter how good the solution is, it is just a piece of white paper, so how to make your employees' execution is a headache for the owner of many furniture stores. The author believes that the employees must be excited. Only when they are excited, the essence of qi comes up, can work be motivated.
1. Persist in the morning meeting system
The large -piece products such as furniture are durable products. Many people buy it once a lifetime, and they rarely pay attention to it. The shopping guides of furniture are usually relatively idle, and they are leisurely, and their enthusiasm and working state are easy to decline. One of the important principles of team management is the principle of emotion, adhere to the morning meeting system, and spend 10-20 minutes every morning to organize employees to dance, share cases, shouting goals, etc., guide employees' emotions, and enhance the morale of employees. I have motivation.
2. Shopping guide incentive plan
everyone has their own strengths. To do large -scale promotional activities, they must set up many awards for shopping guides, so that most people may get honor through hard work, which is conducive to improving the team's team’s Cohesion. Below is a fierce plan for the 3000 -square -meter furniture store opening activities in a county in central Fujian:
The maximum bonus 500 yuan during the largest single prize opening period;
The number of prizes during the number of individual single prizes. 500 yuan;
The top three championships during the sales period of sales of the three prizes: 1,000 yuan; runner -up: 800 yuan; third place: 600 yuan
The first single -opening bonus 500 yuan during the earliest single prize opening period
The personal sofa award during the opening of the official price sofa, a set of 5,000 yuan, 10,000 yuan, 100,000 yuan, 20,000 prizes 200 yuan, an increase of 100,000 prizes increased by 100 yuan; During the period, a mattress of a regular -value mattress is sold, excluding 20 yuan/piece of ordinary mattress of gift mattresses, 50 yuan/back of high -end mattress
The overall target during the opening of the team sales award, an additional reward of 200 yuan per person, an additional reward of 200 yuan
has 7 awards in this plan, which inspires all shopping guides to double efforts. In the end, only 3 days of opening activity sales reached 3.16 million yuan, the deposit received 1.68 million yuan, and the average sales per person reached reached the average person's sales reached reaching reaching the sales of each person. 200,000, this is a miracle in a small county.
3. Promotional mobilization meeting
The promotion mobilization will be placed on the day before the event. It is best to be at night. The meeting must be grand. Each person is encouraged. Usually, the promotional mobilization will highlight these contents:
1) The work photos and videos of team personnel during the preparation of the event. Shopping guide incentive plan, the previous article has been detailed;
) The sales target of the event, that is, how much sales of the sprint, the goal must be formulated based on the number of quasi -customers who master, which is scientific and realistic. Actual significance;
4) Sales rules, including temporary precautions such as delivery time, product discounts.
This to catch big fish
The purchase decision -making process of furniture is complex, long -term, and diverse. Consumers have a large degree of intervention and consider more cautiously, so it is necessary to carry out community promotion before the event. Sprinkle the net, dig deeper to the customers, and provide one -to -one communication services with them to make it a prospective customer, so as to catch the big fish.
This before launching the event, we must conduct carefully and carefully investigations and bottomings of local communities, especially the real estate that is about to deliver and just delivered. Through investment units, decoration teams, sales departments, property and industry insiders detailed the investigation objects, including the type of community, potential dosage, decoration time, check -in, market conditions, etc., record this information in detail;
In the first -hand information of the community, choose the best way to enter;
A sweep the building. Resertoral visits to the community promoters;
B set up some publicity. Set point in the community, placing solar umbrellas, pull width, cloth amplitude, X -boom rack, etc. It is easy to gather popularity materials;
C is issued by the Property Management Office or the sales office. This is also common. Methods are easy to operate;
D jointly settled with other industry brands;
E -sponsoring activities organized by community, such as the closing party organized by the community developers, and the owner's party.
If the next step, prepare materials, tents, solar umbrellas, tables and chairs, propaganda materials, small gifts, DM single pages, etc.
The staff must take the company's unified clothing to enter the community, take the initiative to send a single page and small gift to the owner, and guide them to visit the display location, introduce the content and plan of this event, and register the customer's information in detail.
This cleaner is a very critical step in the promotion of the community. It needs to be visited by the house to the house, instead of simply stuffing the product information into the door gap.
A pay attention to the instrument and appearance before entering the room, and polite;
b is best to bring tape measures, calculators, small gifts, etc.;
c "Hello, I am ×× furniture. I want to show you some activities."
D must ask the owner to call the phone. R n E can generally be 2-3 people. Men and women cooperate, women go to household propaganda, and men are responsible for records; after collecting customer information, it is necessary to screen, track and digest them. To visit the mall, you can give him an invitation letter. Customers can receive small gifts or more preferential prices during the event, and enjoy VIP treatment. Carnegie said that the essence of human nature is to desire the respect and attention of others. Although a invitation letter does not have high production costs, it can reflect the sincerity of others. One day before the event, the staff phone to confirm whether the owner passed, and emphasized that the owner must bring an invitation letter to the scene. Remember, the invitation letter must be arranged at the event site.
Special offer
The various promotional activities are all overwhelming. Consumers have a certain aesthetic fatigue, which greatly reduces the interest in the activity than before. An important problem faced by the store. In this case, I think that the promotional activities cannot be engaged in gimmicks. The real discount allows customers to discover that our activities are indeed profitable. It is cost -effective than usual purchase, so that they will be tempted. Usually furniture stores can adopt two preferential methods of products:
1. Special offer promotion; most furniture brands usually sell discounts. During the promotion activities, the discount strength must be larger than usual, and after the event is over, the discount is returned to normal level Essence Words must be done, and it must be fruitful. Since promotions are engaged in promotional activities, there must be more discounts than usual, so that people will believe you, and people will not doubt you next time.
The owner of a furniture shop complained to me. Now, if you engage in group purchase activities, the discount is getting bigger and bigger. You can put it at 5.3 %, but the customer is less than one at a time, and the effect is getting worse and worse. Its solution. Later, I went to his store to visit and read their sales list. It turned out that in order to grab business in this store, the sales were actually discounted to 50 % off, which was lower than the discount of group purchase. It was no wonder that customers did not catch a cold for group purchase.
2. See the victim; indicate that the victim is the application of the pricing of the victim. The specialty store takes out one or two victims with a very low price as a call to attract consumers to buy it. Instead, buying higher prices than victims enables specialty stores to profit from it. The purpose of its strategy is to sniper or suppress opponents to attract consumers' attention to the brand. Implementation points:
A. The pricing of special products should be very low, and the difference between the price difference with the authentic product must be a strong impact.
B. The selection of special products should follow the following principles: products that are slow to sell for more than 6 months and are about to offline from the store; The products that have been sold normally in the store are used as special products.
C. After the event, the special products will not be displayed in the store, so the content of the "quantity is limited, until it is sold" in the event propaganda. A 7th anniversary of the brand furniture store in Haining, Zhejiang Province, applied for a batch of special beds from the head company, and also took out a group of slow -selling funds. A total of 20 large beds were marked with victims. The retail price only cost 8 yuan. The advertisement "XX Boutique 1.8 meters big bed 8 yuan" is very shocking. Many customers come to see the real thing, bringing great popularity to the scene.
The atmosphere of the store
1. Use promotional materials to create an atmosphere
) Promotional propaganda materials ----- Materials with strong time limit, mainly promoting information promotion: single page , Hanging flag, promotional inkjet, photo, KT board, banner, vertical, water sign, poster, land stickers, product promotion Yila, X display racks, lottery boxes, etc.;
) Image display materials --- -The promotional information is not strong, focusing on the materials created by the atmosphere: tents, arches, solar umbrellas, carpets, balloons, piles, promotions, ribbons, colorful flags, drums, gas molds, etc.; r, etc.; r, etc. n "It is not as promoted as promotions." The content of the activity itself can be simple or usual, but it must not be sloppy in terms of layout. The store must have a strong visual impact and attractiveness through the layout of the material.
2. The display of goods and gifts
The promotional atmosphere of the product through explosive flowers, promotions, triangular brands, etc. to convey promotional information;
There is a powerful visual impact;
The picture below is the gift of gifts for a double furniture in Jiaxing Furniture Store in Jiaxing, Zhejiang.
3. Promotion sound dissemination
Promotional activities, staff need to check whether the audio of the store is normal, debug the volume, sound, coverage, etc. broadcast.
During the activity period, special personnel are arranged for broadcasting, requiring Mandarin standards, clear words, and loud sounds. There are two main types of broadcasting: one is the publicity of furniture brands and enterprises; the other is sales tips, including the introduction of this promotional activity, store introduction, product introduction, etc., as well as "temptation" commentary. The content of the "temptation" commentary is:
"Good news: Congratulations to ××× customers who have just successfully purchased furniture in our store"
" Time, please the store staff to speed up the progress and accompany customers to buy good -looking products. "
" There is not much activity time, please buy the product quickly, the machine must not be lost, no longer come! "
This customers have the psychology of the flock. Seeing the people around them, especially the opinion leaders, they bought furniture, so they did not show weakness and also bought products. Through the "temptation" commentary, customers have a certain sense of urgency and prompt them to transaction as soon as possible. It is worth noting that the time of each broadcast is controlled within 3 minutes, and the two broadcast interval can remain between 10--20 minutes, otherwise it will affect the customer's shopping mood. During this period, festive music is played, and the atmosphere of festiveness is settled.
4. Personal image shaping
The image of promotional site staff is also an important aspect of affecting the promotion atmosphere. During the event, all staff must wear work clothes. The shopping guide staff must also be equipped with a unified ribbon, black cloth shoes or flat shoes, and do not wear high heels. Women's staff must have long hair, keep it refreshing and tidy, and do not reduce heavy makeup; male staff should not leave long hair, do not exceed the forehead in front, do not exceed the neckline, and should not be perm.
At the same time, every staff present must fully understand the content of the activity. When introducing the goods to customers, pay attention to their words and deeds, so as to truly make the role of consultant for customers. Rotate at the midfield or meals to ensure that someone greets at any time before the counter.
5. On -site interactive activities
If you can gather popularity, such as on -site lottery, gifts in the store, and roadshow, you can gather popularity. Time should not be too short, generally not less than one hour. If there is a lottery, the winning list must be publicized on the spot, and at the same time, the winner and the person in charge of the store must be taken to make them proud.
Sales are a recovery job, starting and ending. After the event, the staff will return to visit. According to the list of product reservations and transactions, visit each customer one by one to understand their satisfaction with product quality, delivery services, and staff. For customers who did not come to the event for some reason, the introduction of the event, the focus should be explained that how many customers have achieved transactions, expressing the idea of hoping to participate in the next promotional activity, and strive to sell successfully.
The world catering giant McDonald's has increased by 100 million times in the past 30 years. Currently, it has 33,000 stores in more than 120 countries. And specification.
The success can be copied. If you can systematically manage the promotional activities, you can do every simple thing. What are the reasons for our activities?

1 thought on “How to plan activities for furniture malls”

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